While out on a bike ride yesterday we saw a sign that had a gun on it that said, "We don't call 911". Sam asked what that meant so I started to explain to him that if someone came on their property to steal something like a tv or . . .and then he inteupted me. "Mom, that's what Nationwide is for. If you lose something or have somthing stolen, they replace it." Then he sang it, "Nationwide is on your side"
Proof positive that marketing works and that I better keep Sam away from the toy commercials..